{"title":"Haircare","description":"","products":[{"product_id":"keratin-volume-boost-shampoo","title":"Keratin Volume Boost Shampoo","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e This gentle yet powerful formula purifies strands, leaving hair noticeably soft, smooth, and volumized. Enriched with hydrolysed keratin and a unique hydrating complex, it promotes a fuller appearance while actively helping to protect against breakage. Simply massage into wet hair, lather, and rinse thoroughly for a clean, refreshed feel.  Pair as a duo with our Keratin Volume Boost Conditioner.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003cli\u003eEcocert COSMOS Natural \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-v-458c1d06=\"\" class=\"attribute-title\"\u003e\u003cstrong\u003eIngredients \/ INCI: \u003c\/strong\u003eAqua\/Water, Lauryl Glucoside, Sodium Coco-Sulfate, Cantharellus Cibarius (Chanterelle) Extract\u003csup\u003e➀\u003c\/sup\u003e, Glycerin\u003csup\u003e➁\u003c\/sup\u003e, Citric Acid, Disodium Cocoyl Glutamate, PCA Glyceryl Oleate, Sodium PCA, Zinc PCA, Coco-Glucoside, Glyceryl Oleate, Parfum\/Fragrance, Sodium Chloride, Caffeine, Benzyl Alcohol, Sodium Cocoyl Glutamate, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Keratin, Leuconostoc\/Radish Root Ferment Filtrate, Rosmarinus Officinalis Leaf Oil\u003csup\u003e➀\u003c\/sup\u003e, Mentha Piperita Oil\u003csup\u003e➀\u003c\/sup\u003e, Menthol\u003csup\u003e➂\u003c\/sup\u003e, Limonene\u003csup\u003e➂\u003c\/sup\u003e, Camphor\u003csup\u003e➂\u003c\/sup\u003e, Citrus Aurantium Bergamia Peel Oil, Pinene\u003csup\u003e➂\u003c\/sup\u003e\u003c\/p\u003e\n\u003cdiv data-v-458c1d06=\"\" class=\"attribute-value ck-content\"\u003e\n\u003cp\u003e➀Ingredients from organic Farming \u003c\/p\u003e\n\u003cp\u003e➁Made using organic ingredients \u003c\/p\u003e\n\u003cp\u003e➂From natural essential oils \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57609926410588,"sku":"195235","price":22.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/9921\/7244\/files\/shampoo.png?v=1781023410"},{"product_id":"keratin-intensive-rescue-hair-mask","title":"Keratin Intensive Rescue Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e This intensive hair mask deeply nourishes and strengthens hair, targeting breakage, split ends, and dullness. Formulated with Hydrolysed Keratin, Wheat Proteins, Peptides, and a Biomineral Complex, it reinforces hair structure and improves elasticity and shine. Vitamin E and Shea Butter provide antioxidant protection and intense hydration, leaving hair soft, healthy-looking, and manageable. Apply generously to clean, damp hair, focusing on mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5–10 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural certified\u003c\/li\u003e\n\u003cli\u003eEcocert COSMOS Natural \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS \/ INCI:\u003c\/strong\u003e Aqua\/Water, Cantharellus Cibarius (Chanterelle) Extract➀, Cetearyl Alcohol, Distearoylethyl Dimonium Chloride, Glycerin➁, Brassica Alcohol, PCA Glyceryl Oleate, Sodium PCA, Brassicyl Isoleucinate Esylate, Lactic Acid, Parfum\/Fragrance, Cocos Nucifera (Coconut) Oil*, Xylitylglucoside, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Anhydroxylitol, Persea Gratissima (Avocado) Oil➀, Hydrolyzed Wheat Protein, Sodium Benzoate, Xylitol, Hydrolyzed Keratin, Potassium Sorbate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea) Butter*, Oenothera Biennis (Evening Primrose) Oil➀, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Tocopherol, Crambe Maritima (Sea Kale) Leaf Extract, Leuconostoc\/Radish Root Ferment Filtrate, Linalool➂, Limonene➂, Citrus Aurantium Peel Oil, Juniperus Virginiana Oil, Benzyl Salicylate➂\u003c\/p\u003e\n\u003cp\u003e➀Ingredients from organic farming\u003c\/p\u003e\n\u003cp\u003e➁Made using organic ingredients \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57609939026268,"sku":"195236","price":25.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/9921\/7244\/files\/hair_mask.png?v=1781022536"},{"product_id":"keratin-shine-leave-in-hair-mist","title":"Keratin Shine Leave-In Hair Mist","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e Lightweight Keratin Shine Leave-In Hair Mist, infused with hydrolysed keratin, lactic acid, and algae extract, works to smooth, strengthen, and detangle damaged hair. Its formula helps to reduce breakage and split ends, leaving hair healthier, softer, and more manageable.\u003c\/p\u003e\n\u003cp\u003eSimply spray onto clean, damp or dry hair - no rinsing needed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEcocert COSMOS Natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-v-458c1d06=\"\" class=\"attribute-title\"\u003e\u003cstrong\u003eIngredients \/ INCI: \u003c\/strong\u003eAqua\/Water, Butylene Glycol, Parfum\/Fragrance, Sodium Levulinate, Hydrolyzed Keratin, Sodium Benzoate, Lactic Acid, Phenethyl Alcohol, Furcellaria Lumbricalis Extract, Leuconostoc\/Radish Root Ferment Filtrate, Linalool\u003csup\u003e➀\u003c\/sup\u003e, Limonene\u003csup\u003e➀\u003c\/sup\u003e, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Citronellol\u003csup\u003e➀\u003c\/sup\u003e, Pelargonium Graveolens Flower Oil, Pinene\u003csup\u003e➀\u003c\/sup\u003e\u003c\/p\u003e\n\u003cdiv data-v-458c1d06=\"\" class=\"attribute-value ck-content\"\u003e\n\u003cp\u003e➀From natural essential oils\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57609947316572,"sku":"195238","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/9921\/7244\/files\/shine_spray.png?v=1781016125"},{"product_id":"keratin-volume-boost-conditioner","title":"Keratin Volume Boost Conditioner","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e Volumising conditioner that works to smooth, detangle, and protect against breakage and frizz, enhancing fullness for visibly healthier-looking hair. Enriched with nourishing botanical extracts and hydrolysed keratin, it helps fortify strands from within.\u003c\/p\u003e\n\u003cp\u003eApply to damp hair, focusing on mid-lengths and ends, then rinse thoroughly for soft, luscious volume. Pair as a duo with our Keratin Volume Boost Shampoo.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003cli\u003eEcocert COSMOS Natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-v-458c1d06=\"\" class=\"attribute-title\"\u003e\u003cstrong\u003eIngredients \/ INCI: \u003c\/strong\u003eAqua\/Water, Cantharellus Cibarius (Chanterelle) Extract\u003csup\u003e➀\u003c\/sup\u003e, Cetearyl Alcohol, Distearoylethyl Dimonium Chloride, Glycerin, PCA Glyceryl Oleate, Sodium PCA, Urtica Dioica (Nettle) Leaf Extract\u003csup\u003e➀\u003c\/sup\u003e, Zinc PCA, Tocopherol, Parfum\/Fragrance, Caffeine, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Sodium Benzoate, Cocos Nucifera (Coconut) Oil\u003csup\u003e➀\u003c\/sup\u003e, Persea Gratissima (Avocado) Oil\u003csup\u003e➀\u003c\/sup\u003e, Prunus Amygdalus Dulcis (Sweet Almond) Oil\u003csup\u003e➀\u003c\/sup\u003e, Potassium Sorbate, Mentha Piperita Oil\u003csup\u003e➀\u003c\/sup\u003e, Hydrolyzed Keratin, Rosmarinus Officinalis Leaf Oil\u003csup\u003e➀\u003c\/sup\u003e, Lactic Acid, Leuconostoc\/Radish Root Ferment Filtrate, Menthol\u003csup\u003e➁\u003c\/sup\u003e, Limonene\u003csup\u003e➁\u003c\/sup\u003e, Camphor\u003csup\u003e➁\u003c\/sup\u003e, Citrus Aurantium Bergamia Peel Oil, Pinene\u003csup\u003e➁\u003c\/sup\u003e\u003c\/p\u003e\n\u003cdiv data-v-458c1d06=\"\" class=\"attribute-value ck-content\"\u003e\n\u003cp\u003e➀Ingredients from organic Farming \u003c\/p\u003e\n\u003cp\u003e➁Made using organic ingredients \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":57739461460316,"sku":"201709","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/9921\/7244\/files\/conditioner.png?v=1781023118"},{"product_id":"scalp-care-exfoliating-serum-1","title":"Scalp Care Exfoliating Serum","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e This exfoliating scalp serum is designed to gently remove product build-up while helping to purify and rebalance the scalp. Powered by Lactic Acid, it works to softly exfoliate and renew the scalp surface, while Sodium Hyaluronate delivers lightweight hydration to help maintain comfort and moisture balance.\u003c\/p\u003e\n\u003cp\u003eThe formula helps relieve scalp discomfort and dryness, creating a healthier environment for hair growth. With regular use, it supports the appearance of stronger, fuller-looking hair while leaving the scalp feeling refreshed and energised.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApply to a dry scalp, leave on for 3–5 minutes, then rinse thoroughly. 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